User-generated Content Creator and Influencer Portfolio
Welcome to Socials by April
Your brand deserves content that speaks to people.
At Socials by April, I work with brands and agencies who believe in the power of authentic storytelling.
Together, we craft content that connects, inspires, and leaves a lasting impact.
Hi, I’m April—a Birmingham-based content creator passionate about bringing brands to life.
With experience across beauty, wellness, travel, and lifestyle. I’ve collaborated with brands like Pepsi, Dove, Revolution Beauty, Lipton and Butternut Box to create relatable, high-quality content that resonates with their audience.
Whether it’s UGC or influencer content, I’m here to tell stories that connect and drive real results.
Past Clients
Most Recent Work
Trending visual hook - Wellness
Script reading - Finance
Hook variations case study #1: Butternut Box
This summer campaign included 4 hook variations, 1 body and 1 CTA.
The CTR was 40% higher than their average from other creatives at the time and CPA was 30% less.
Impressions were over 5m. These creatives were the top performing ad for a few weeks.
Best performing hook:
Worried about your dog’s sensitive stomach?
Hook 1: Would you like to eat the same thing every day?
Hook 2: Struggling to find the right food for your dog?
Hook 3: Worried about your dog's sensitive stomach?
Hook 4: Looking to turn your fussy pup into a foodie?
What I Can Do for You
These days, people resonate with authenticity; the average person can quickly identify and filter through generic content that only focuses on the product and lacks personality.
Receive engaging UGC videos and photos for your organic social channels and paid media.
I connect brands with my audience through storytelling content. My approach showcases your brand in a way that feels organic and engaging.
My influencer collaboration rates are more budget-friendly compared to my UGC rates, making it easier for brands to partner with me.
Based in Birmingham, I’m well-positioned to highlight our city’s thriving hospitality scene, where new venues are continually emerging.
Receive aesthetic social media content, mini-guides, reviews, and walkthroughs of your cafe, bar, restaurant, events, and experiences to attract both locals and visitors.
Client Feedback
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April delivered exactly what we needed for our UGC campaign which needed a mix of before/after shots and screen recorded videos. She was able to tell a simple but compelling story using our products while keeping our audience engaged in a natural way. Happy to recommend her to anyone!
Ladé
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We had the pleasure of working with April for our recent hair campaign, and her work truly exceeded our expectations! She created a beautiful, engaging reel with a natural and captivating voiceover that perfectly conveyed our brand's message. Her creativity and attention to detail made the content feel authentic and relatable, resonating with our audience instantly. From the quality of the visuals to the smooth collaboration process, April was professional, communicative, and fully committed to bringing our vision to life.
LJ Upton - Social Media & Creator Manager
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April is always a dream creator to work with. She creates very engaging converting content and executes every concept brilliantly! On time with submitting her content and her communication is on par. It's always a pleasure to work with April.
Braid - Founder
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April has been an invaluable creator across several of our UGC briefs for high-profile clients like Lipton, Pepsi, and Bold. Her talent and creative approach truly stand out, bringing a unique flair and individuality to each project she takes on. It’s been incredible to see our campaigns come to life through April’s adventurous and imaginative content. She has a natural gift for crafting UGC with storytelling and authenticity at its core, making her work both engaging and impactful. It’s always a pleasure working with April!
Yoko - Senior Community Manager -
It was a pleasure working with April. She demonstrated professionalism, responsiveness, and a high degree of accommodation throughout our collaboration. The quality of her content was excellent, requiring minimal to no feedback. We were very pleased with the videos she delivered and look forward to the opportunity to work with her again in the future.
Anna - Marketing Executive (Influencer) -
April's content was highly engaging and followed the brief exactly. Content turnaround was quick and communication was great. Editing and camera work were spot-on. The visuals were clear and appealing.
Clara
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Working with April was smooth and effortless, she provided the videos only a few days after receiving the product and made all the revisions we requested in a timely fashion. Highly recommended.
Reda
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April worked with us to film two very different campaigns for Yonder - the modern credit card for London foodies. She was extremely professional throughout the process, responded well to feedback and we are really happy with the end results! April has brilliant editing skills and is an authentic, enthusiastic UGC creator. I expect to see great things from her in the future and am excited to continue working with her across our client base.
Fiona - Freelance Creative Producer -
April is an excellent UGC creator, and I'm so grateful to have had the opportunity to work with her. Her content is of extremely high quality, and her shot choices are fantastic, which created engaging and entertaining videos that basically didn't need any amendments! This is a testament to April's ability to interpret the brief to create unique content that I'm confident will convert fantastically. I'm honestly so impressed with April's work and I would work with her again in a heartbeat!
Gen
