Content that feels like a friend’s recommendation

The kind people trust, save, and actually act on

If it looks like an ad, people scroll

People can tell when something’s an ad straight away.

If it doesn’t feel natural, they’re already scrolling. The brands doing well right now? They’re making content that blends in, not stands out for the wrong reasons.

A mobile phone with a sad face icon on the screen, a happy face icon below it, and a megaphone overlay.

Your content looks like everyone else’s

Outline of a stopwatch with motion lines indicating speed or urgency.

You don’t have time to film and edit everything yourself

Line drawing of a handshake with two business cards and a cross above.

People don’t trust content that feels too polished

Line graph with declining trend and bar chart, white lines on black background.

Your content isn’t getting the engagement it should

Line drawing of two people climbing a hill with a flag at the top and a star in the background.

Your audience is paying attention to other brands

april alforque ugc creator content creator holding iphone midshoot

Real content gets attention. Simple as that.

I help brands turn scrolls into saves, views into trust, and followers into customers, without making it feel like an ad.

👉 Content that actually sounds like your audience

👉 A collaborative process that doesn’t feel like a chore

👉 Trusted by brands like Pepsi Max and Sally Beauty

👉 Scroll-stopping visuals that don’t scream “ad”

april alforque ugc creator content creator holding iphone selfie

I make content simple, and it actually works

I’m a solo creator with real, hands-on experience, plus two sausage pigs in supporting roles 🐶
I keep content simple, collaborative, and easy to execute.

👉 1M+ views on a single organic video

👉 Trusted by brands across lifestyle, beauty, pets, and travel

👉 “The quality of her content was excellent, requiring minimal to no feedback.”
Marketing Executive, Butternut Box

🧠 Every video has purpose. I balance brand goals with platform trends to create content that performs.

Happy Clients Include…

A yellow circular background with a brown square outline containing the words "Butternut Box" in brown text.

Black square with white text reading 'Revolution Makeup Revolution London'

Red circular background with the name 'SALLY' written in white capital letters.

Black background with the white text 'DCYPHER' in the center.

Graphic with four red circles and four red semi-circles on a white background, resembling a stylized four-leaf clover.

Black text that says 'fussy.' inside a black oval, on a white circular background.

A green circle with the word 'Wise' written in black, with the 'W' and 'e' mirrored.

Gray circle with yellow text that reads 'Zuto' in the center.

Text graphic with the words 'Free* SOUL' on a light pink circular background

A circular badge with a coral background and the word 'Wild' in white text in the center.

Q&A icon with teal background and white text

Black text reading 'SURGEAL' on white background.

The word 'even' written in red lowercase letters with a pink heart shape replacing the dot over the letter 'i' in the center.

A circular black-and-white drawing with the text 'Happy Mammaoth' arched around the top. In the center, a cartoon mammoth holding a balloon, surrounded by pine trees and mountain outlines.

Orange circle with the words "Mother Root" written in white capital letters.

The word 'Scooch' written in black text on a light blue circular background.

White circular background with a rectangular sign outlined in light brown, featuring the word 'HEIR' in stylized brown font.

A circular black-and-white illustration with a central elephant carrying a balloon, surrounded by mountain peaks and pine trees, and the text "HAPPY MOTHER" arched at the top.

The word 'vital' written in black lowercase letters on a white circular background.

Yellow circle with black text that says 'ROCKETO'

Ways to work with me

Pick what fits - ad-ready UGC, aesthetic pet chaos, event content and more

ugc creator content creator editing laptop macbook

The Scroll Stopper

Relatable, scroll-stopping UGC for TikTok, Reels, and paid ads.
Built to feel natural, not like an ad.

Includes hooks, voiceovers, and content that sounds like your audience

📌 Great for: product launches, TikTok Shop, performance campaigns

See ad examples

ugc content creator woman smiling at lost estate 58th street

The Experience

Story-led content that brings hospitality and travel experiences to life

Content that turns “that looks nice” into “I’m booking this”

📌 Great for: hotels, venues, stays, press trips

See the storytelling in action

april alforque ugc creator content creator sausage dogs mini dachshunds

The Sausage Pig Special

Personality-led pet content featuring Bonnie & Marcey (my scene-stealing dachshunds).

Natural, relatable content from real life with two very opinionated dachshunds

📌 Great for: pet brands, food, supplements, accessories

Meet Bonnie & Marcey

april alforque ugc creator content creator la bellezza birmingham launch party

The IRL Glow-Up

Event content that captures the energy, the moments, and everything in between

From launches to creator dinners, I capture the moments people actually care about

📌 Great for: brand events, activations, influencer experiences

View event highlights

What clients say

“April delivered exactly what we needed for our UGC campaign which needed a mix of before/after shots and screen recorded videos. She was able to tell a simple but compelling story using our products while keeping our audience engaged in a natural way. Happy to recommend her to anyone!”

— Sally Beauty

“It was a pleasure working with April. She demonstrated professionalism, responsiveness, and a high degree of accommodation throughout our collaboration. The quality of her content was excellent, requiring minimal to no feedback. We were very pleased with the videos she delivered and look forward to the opportunity to work with her again in the future.”

— Butternut Box

How we’ll make magic together

Enquire and Align

We’ll chat via form, email, or quick call to align on your content goals.

Once the brief’s clear, we confirm deliverables and lock it in with a contract.

Content Creation

I get to work! Filming begins once I’ve received your product or brief.

First drafts land in your inbox within 5 working days, via Frame.io.

Feedback and Delivery

You’ll review via Frame or email. Need tweaks? I’ve got you.

Once approved, your final scroll-stopping content is all yours.

A woman with short dark hair and tattoos on her right arm sits at a wooden picnic table outdoors, with greenery and a building with large windows in the background.

Meet Your Content Creator

April Alforque

Hello! I’m a 31-year-old UGC creator based in Birmingham, UK. I speak fluent English and Visaya, live with two chaotic but adorable mini dachshunds (Marcey and Bonnie), and yes, I still roller skate from time to time.

When I’m not editing in my plant-filled home or filming something fun, you’ll find me taste-testing lattes, browsing second hand gems, or bringing brands to life through content that actually connects.

This portfolio is my digital playground, part creative lab, part client-ready showcase.

Say hello

Ready When You Are

I'm always up for creative collabs, pet content, hotel stays, or anything with a good story.

Got a brief in mind? I’d love to hear it.

Start the collab

april@socialsbyapril.com